Seeing Green in Alternative Energy - The Rising Trend of Environmentally Friendly Entrepreneurs
Released on = June 30, 2006, 7:14 am
Press Release Author = Evan Carmichael
Industry = Small Business
Press Release Summary = The International Energy Association predicts that by 2030,
there will be a worldwide increase of over 50% in the demand for primary energy.
And, as the pundits have been saying for years, traditional energy sources will not
be able to meet this growing demand.
Press Release Body = The International Energy Association predicts that by 2030,
there will be a worldwide increase of over 50% in the demand for primary energy.
And, as the pundits have been saying for years, traditional energy sources will not
be able to meet this growing demand.
Some people have been reacting to this with fear, and others with pessimism, but a
growing number of entrepreneurs are responding to this with new ideas. They are
finding innovative and creative ways to help save the planet. And, they're not doing
it because it makes them feel warm and fuzzy inside, although it might do that too.
They're doing it because they recognize the potential for profit; they see the
demand and they are setting out to fill that void.
Entrepreneurship expert Evan Carmichael believes that the recent dramatic growth in
the alternative energy industry is enticing more and more entrepreneurs to get on
board. "Green energy is one of the fastest growing industries today," he says. "It
is no wonder that entrepreneurs are trying to catch the wave. There is definitely
money to be made here."
A recent study by green-technology consulting firm Clean Edge suggests that by 2010,
the alternative energy industry will generate over $82 billion worth of electrical
power, up from just under $10 billion today. The solar industry is predicted to grow
to $51.1 billion in annual sales by 2015 while the wind industry is expected to grow
from its current sales of just over $11 billion to $48.5 billion in 2015. A similar
growth is expected with fuel sales, increasing its sales from today's $0.9 billion
to $15.1 billion in 2015. "That's a flashing opportunity sign for entrepreneurs,"
says Carmichael. "This market is ripe for the picking."
In the U.S., venture capitalists invested over $150 million into green-focused
startups in 2005, double the amount of the previous year. From solar photovoltaics
to biofuels to organic foods, all of the largest venture capital firms are now
backing clean technology projects.
"The overwhelming amount of media attention surrounding global warming has helped
drive the demand for sources of alternative energy," says Carmichael. "This is one
of the few industries where supply cannot outpace demand. Entrepreneurs are picking
up on this and using it to their advantage."
But, as with starting a business in any other industry, Carmichael stresses the
importance of properly understanding the field first. "Before entrepreneurs can
enter the marketplace, they really need to educate themselves," he says. "This is a
highly technical and fiercely competitive industry, so you can't just jump in
there."
Once an entrepreneur has the sufficient know-how and the capital to join the
industry, Carmichael predicts that their future will be limitless. "Entrepreneurs
have only just begun to scratch the surface of the industry's potential," says
Carmichael. "It may be an uphill battle with conventional power, but it's a battle
that can be won and a fight that is worth it."
Evan Carmichael is available for an interview. Please contact him at
evan@evancarmichael.com.
Evan is an entrepreneur and international speaker. At the age of 19, he became an
owner and Chief Operating Officer in Redasoft, a biotechnology software company. The
company quickly grew to over 300 organizations as clients, including NASA and
Johnson & Johnson, in 30 countries. He started Evan Carmichael & Associates with the
goal to give entrepreneurs the Inspiration to follow their passion and the
strategies they need to succeed. Evan has delivered over 100 keynote presentations
to entrepreneurs in North America, Europe, and Asia. He has been interviewed by
newspapers, radio stations, and television stations including The Globe and Mail,
CHUM FM, CityTV, Global TV, OMNI TV, Enterprise, and the Toronto Sun. Evan\'s
website, Web Site = http://www.evancarmichael.com
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